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I like Pathfinder's article but can't say as I agree. He brgnis up good points, but there's a question of both validity and responsibility / blame.There are two uses of the word god I've seen in reference to game companies:1) Respectfully, regarding those in charge and deserving of respect because of accomplishments2) Disrespectfully, regarding those in charge and who act as arrogant godsI think it is in the second light that people often refer to admins who abuse their powers or more likely the logical targets managers that set up the policies admins are required to follow.As such, perhaps the term is correctly used. I dislike the use of the term, but my personal feelings are irrelevant. To be more specific some Lofty Lunkheads act like they're gods and lord it over their customers, quite similar to the ancient abusive gods spoken of in the article. They make their decisions without consideration of consequence or harm, wielding their powers according to whim rather than lasting good. In such environment, the term god is used sarcastically, to indicate their position, power and attitude. As such, I'd have to say it's a fairly accurate description. When it comes to sowing discontent I would present it's not the customer use of a mere term that does so but the activities of the company. If they want to avoid discontent, perhaps a little more respect for customer needs and welfare would be the best way to achieve greater satisfaction. Putting profit above customer needs is a sure path to minimized growth.I will again say, as many times in the past: we need to stop blaming the customer for the sins of the company.